Digital Campaign

Challenge

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Make paper relevant for young adults in a world of digital and social media. 

Insight

 

Across the globe, people are proud of their traditions and the things they create.

Solution

 

Invite people to share their paper creations on Instagram, and visit arjowiggins.com for ideas of things to create.

Art Directors: Taylor Dahl, Faith Ivory
Copywriter: Abby Christensen
Producer: Andrew Scott James
Content Creator: Chris Petersen
Strategist | Manager: Dalin Earls