Interctive Campaign

Challenge

Create an unlikely partnership that will work together to make the world a better place.

Insight

 

Smart phones help refugees survive and make sense of their tumultuous journeys (regardless of what operating system they use).

Solution

 

We made Peace Pong, a way for Apple users and Android users to set aside their differences and help people in need.

How It Works

 

This modern game of 'Pong' requires two phones to play. However, there's a catch. Apple users will only be able to play against Android users, and Android users will only be able to play against Apple users. Winning more points results in more donated phones for refugees in need.

Creative Strategist: Dalin Earls
Copywriter: Chanler Bledsoe, Bryan McDonnell 
Content Creator: Chris Petersen
Art Directors: Taylor Dahl, Andrew Forrest