Creative Concepting

The Challenge

 

Create three pieces that work together as part of one cohesive campaign.

Insight

 

It is hard for people without mustaches to get excited about, or participate in Movember.

Solution

 

Interactive social media and hands on products help people see themselves as part of Movember (even if they can't grow a mustache themselves).

Snapchat Filter

Instagram Post

Sticker Sheet