
Integrated Campaign

Challenge
Develop an integrated marketing campaign to make the Tai Pei brand enticing and relevant to millenial consumers.
Insight
Millenials are seeking peace and calm in their hectic lives.
Strategy
For busy millenials who are seekinga quick meal, Tai Pei Frozen entrees provide a tasty, balanced meal to counter a hectic, imbalanced life.

Big Idea
Invite millenials to take a moment of zen by enjoying the balance that Tai Pei can bring.
On Campus Event
Video Spot
Promotions

Digital




