Integrated Campaign

Challenge

 

Develop an integrated marketing campaign to make the Tai Pei brand enticing and relevant to millenial consumers.

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Insight

 

Millenials are seeking peace and calm in their hectic lives.

Strategy

 

For busy millenials who are seekinga quick meal, Tai Pei Frozen entrees provide a tasty, balanced meal to counter a hectic, imbalanced life.

Big Idea 

Invite millenials to take a moment of zen by enjoying the balance that Tai Pei can bring.

On Campus Event

Video Spot

Promotions

Digital