Long Form Digital Video

Challenge

 

Show the myriad of products Windex offers to help make all of life's moments sparkle.

Insight

 

Windex has almost invisibly helped bring clarity and beautiful sparkle to our homes and families for years and generations.

Solution

 

Show how Windex has brought clarity and sparkle to us over the course of our lives by following the story of Lucy and her family. this long-form ad is a music video of sorts set to Grace VanderWaal's "Beautiful Thing."

Creative Director: Chad Verly
Art Directors: Chad Verly
Copywriter: Dan McCormack, Roger Fish
Executive Producer: Matt Scoville
Account Team: Jessie Levy, Gretchen Weigel, Dalin Earls
Strategy: Shannon Smiley, Leah Gritton
Song: Grace VanderWaal